Digital identity is becoming increasingly important as more services move online and AI deepfakes become increasingly sophisticated. Worldcoin’s World ID protocol offers proof of identity solutions via retinal or face-scanning technology, creating a mathematical representation of the individual’s biometric data.

Despite its global ambitions, Worldcoin recently announced a strategic pivot, shifting its focus away from Europe to prioritize expansion in Asia and Latin America markets.

Worldcoin Looks to Asia, LATAM

Worldcoin’s managing director, Fabian Bodensteiner, recently stated that European expansion is no longer a top priority for the company. Instead, the company will now focus its expansion efforts on Asian and Latin American markets.

Bodensteiner explained that “we’re not 1,000 employees” and must prioritize markets most open to emerging technologies with the biggest growth potential.

However, Bodensteiner emphasized that this shift doesn’t mean a full withdrawal from Europe. He clarified that Worldcoin aims to “stay in the conversation” and remain engaged with the European market despite the strategic pivot.

Worldcoin reached out to Dailycoin stating that the firm is devoted to its goal of proving humanness. The representative added that the company “remains committed to the European market as evidenced by recent launches in Austria and Poland and upcoming EU launches in the coming months.”

EU Net Closing?

Despite issuing over 6.6 million World IDs globally, Worldcoin continues to face mounting scrutiny from regulators, with concerns over its data practices growing.

Recent complaints from authorities in France, Germany, Portugal, and Spain were handed to Bavaria’s data protection authority, BayLDA, for investigation under General Data Protection Regulation (GDPR) rules.

A key issue for Worldcoin is its ability to comply with GDPR, particularly users’ right to delete personal data. The company’s future in the EU remains uncertain, and it has not been able to adapt its processes to accommodate deletion requests.

Although the BayLDA was initially expected to release the findings of its investigation in mid-July, that deadline has passed without an official report. The results of this investigation, however, are anticipated soon.

On the Flipside

Malaysia is integrating Worldcoin technology with its digital identity infrastructure.

Worldcoin‘s goal is to enable access to a global economy.

Worldcoin is not available in Africa.

Why This Matters

With Worldcoin quietly deprioritizing Europe before BayLDA’s verdict, the writing may be on the wall for blockchain biometric digital ID projects in the EU.

Source : DailyCoin - Oct 7, 2024