Over the last year, the blockchain and cryptocurrency industries have seen severe volatility and scandal, with crypto prices plummeting and large-scale investment scams affecting millions of people. 

However, the technology behind crypto continues to demonstrate potential value for businesses, and as such, many are still investing in it. The fifth-annual Blockchain 50 list features businesses who have assessed the turbulence within crypto and blockchain in the last year, earned the trust of its customers, and are using the technology to better shape their future blockchain plans. In order to move past the crypto disasters of the last year, businesses are looking to build confidence with customers, ensure data privacy, and find ways that blockchain can be leveraged to smooth out enterprise processes and streamline end user experience. 

These companies are using blockchain technology to move more aggressively into areas like tokenization–for example, to more effectively share financial information, while still complying with financial regulations Featured businesses on the list include: · Alphabet (key leaders: Amit Zavery, Google Cloud; Sunita Verma, Labs at Google) · BlackRock (key leaders: Robert Mitchnick, Digital Assets; Adam Salvatori, Digital Assets Lab) · Coinbase (key leader: Brian Armstrong, CEO) · Fidelty (key leaders: Abigail Johnson, CEO; Tom Jessop, Digital Assets) · JPMorgan (key leader: Umar Farooq, CEO of Onyx by JPMorgan) · Mastercard (key leader: Raj Dhamodharan, head of Crypto and Blockchain) · National Basketball League (key leaders: Adrienne O’Keeffe, Global Partnerships and Media; Amy Brooks, chief innovation officer) · Robinhood (key leaders: Vlad Tenev, CEO; Christine Brown, COO) · Sotheby’s (key leaders: Stefan Pepe, CTO; Sebastian Fahey, Sotheby’s Metaverse) · Walmart (key leaders: Archana Sristy, Blockchain Platforms; Tejas Bhatt, Global Food Safety Innovation) For the full list and more, visit: Forbes 2023 Blockchain 50 To subscribe to the Forbes CryptoAsset & Blockchain Advisor newsletter, click here. Contact pr@forbes.com 

Source : [The 2023 Forbes Blockchain 50 Reveals Top Enterprises Continuing To Invest In Future Blockchain Innovations]