McDonald’s recent collaboration with Doodles NFTs has transformed the fast-food and blockchain industries. Dubbed “GM Spread Joy,” the collaboration features vivid, rainbow-themed patterns from the well-known NFT collection on 110 million McCafé coffee cups all throughout the US.

Reflecting McDonald’s approach to connecting younger, tech-savvy customers, this project, started on November 18, as we previously reported, seeks to mix tangible branding with digital rewards. Beyond only coffee cups, patrons of McCafé hot beverages can access collectible digital objects and animated entertainment through the McDonald’s app, therefore augmenting their purchase value.

Doodles NFTs Gain Traction Through Strategic Collaborations 

The Doodles NFT market has been considerably changed by this cooperation. According to NFT Price Floor, with a 24-hour trading volume of 275.05 ETH across 106 sales, the Doodles collection’s floor price as of November 22, 2024, is roughly 2.75 ETH. The floor price has risen remarkably 27.97% over the last 24 hours.

Furthermore, 4,220 individual holders own the collection, with a combined market worth of almost 28,990 ETH, or $89.86 million. The campaign has not only raised Doodles’ profile but also drawn fresh interest in NFTs as a whole, therefore proving their increasing attraction in mainstream consumer culture.

Record-breaking sales in the Doodles line added to the thrill around this collaboration. Just days before the official campaign started, Doodle #3954 sold for an amazing 42.690 ETH ($132,951).

Starting with the announcement, the floor price of the collection more than doubled, rising from 1.25 ETH to over 2.85 ETH by November 18. This explosion emphasizes the close relationship in the NFT sector between creative collaborations and commercial performance.

Source : Crypto News Flash - Nov 22, 2024