Michael Saylor Urges Apple to Add Bitcoin to Buyback Strategy

Date: June 10–13, 2025
Source: Cointelegraph

🧭 Core Argument

Michael Saylor, Strategy’s executive chairman and vocal Bitcoin advocate, believes Apple could enhance shareholder returns by incorporating Bitcoin into its stock buyback programsigmapool.com+7cointelegraph.com+7linkedin.com+7.

He posted on X: “Apple should buy Bitcoin,” reacting to criticism from Jim Cramer who described Apple’s buyback as “not working right now” cointelegraph.com+1finance.yahoo.com+1.

📉 Performance Comparison

Apple’s existing $110 billion buyback plan, launched May 2024, has failed to stem a stock decline of more than 17% year-to-date cointelegraph.com+1mx.advfn.com+1.

Conversely, Bitcoin gained around 17% this year and surged 1,000% over five years, easily outpacing Apple’s 137% gain cointelegraph.com.

🌍 Growing Corporate Interest in Bitcoin

The idea aligns with broader trends:

GameStop invested $513 million in Bitcoin (4,710 BTC).

Japan’s Metaplanet became the eighth-largest corporate holder.

Europe’s Blockchain Group raised $340 million and holds over 1,400 BTCmexc.com+5cointelegraph.com+5sigmapool.com+5.

🔎 Implications

Saylor argues that Apple could harvest outsized returns by allotting part of its buyback funds to Bitcoin, diversifying beyond traditional equities.

This reflects a wider institutional embrace of Bitcoin as a treasury asset.

✔️ Summary

Michael Saylor suggests that Bitcoin could overhaul Apple’s stagnant buyback strategy—pointing to its stronger gains and growing adoption by public firms—as a way to add real value for investors.