Polygon’s ‘Secret Sauce’: Why Starbucks, Meta, and Reddit Chose the Ethereum Scaler

Polygon’s ‘Secret Sauce’: Why Starbucks, Meta, and Reddit Chose the Ethereum Scaler

Ryan Wyatt, CEO of Polygon Studios, discusses the recent wave of major Web2 brands building on the platform.

In brief :

- Brands like Starbucks, Reddit, Meta, Nike, Disney, and Coca-Cola have built on the Ethereum scaling network or announced plans to.
- Despite the FTX collapse, Polygon Studios CEO Ryan Wyatt told Decrypt to expect Web3 brand momentum to continue to build.

Amid a brutal crypto downturn that has only gotten worse with FTX’s collapse, one blockchain platform has repeatedly shown that it can still onboard massive brands with a collective reach of billions into the Web3 world: Polygon, the Ethereum scaling network.

Recent highlights include Meta tapping Polygon to let Instagram users mint NFTs, Starbucks building an NFT-driven loyalty rewards program, Reddit minting unique NFT avatars, Nike revealing plans to mint digital apparel NFTs, and an NFT collectibles partnership with Disney after Polygon took part in the entertainment giant’s accelerator program.

Source : decrypt.co/115461/polygons-secret-sauce-why-starbucks-meta-reddit-chose-ethereum-scaler by Andrew Hayward - November 24, 2022

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