The Trump Family’s Crypto Empire: A New Frontier of Financial and Political Power

The Trump Family’s Crypto Empire: A New Frontier of Financial and Political Power

In just a few years, the Trump family has shifted from skyscrapers to blockchain, reportedly building a global cryptocurrency empire through the World Liberty Financial platform and the so-called TRUMP Coin. The numbers are staggering: over $800 million in revenue in the first half of 2025 and assets estimated at up to $11 billion. This is not just speculation—it's a parallel financial infrastructure, with its own investor network, media presence, and, above all, political weight.

The Trump universe has always operated as a brand—long before it was a political movement. Cryptocurrency is a natural extension: a tool for fundraising, loyalty, and influence. While World Liberty Financial is marketed as a decentralized financial ecosystem, it perfectly matches Trump’s economic vision: fewer intermediaries, higher profits, and a detour around institutional channels. By linking finance, image, and ideology, the Trump family has turned blockchain into a powerful lever.

Economically, TRUMP Coins have become some of the most-traded cryptos in the U.S., backed by aggressive marketing and an energized online community. Hedge funds close to the former president have invested heavily, viewing the coin as shelter from federal regulation. Media-wise, the effort is fueled by patriotic narratives—“financial freedom,” “resistance to Wall Street,” “citizen independence from the state”—using Trump-style rhetoric in digital finance. Politically, this financial structure could be a formidable weapon: campaign funding, rewarding allies, and bypassing Congressional controls—all leverage that crypto offers Trump.

World Liberty Financial’s rise is also a strategic challenge, attracting funds from Eastern Europe, Asia, and the Gulf, promising an alternative to the institutional dollar. For U.S. authorities, it poses a dilemma: how to regulate a digital empire built by a former president, supported by millions of political followers?

For the first time, an American political leader controls a private financial instrument that acts both as an electoral war machine and a global economic network. Trumpism is shifting from politics to capital, creating a parallel, digital, transnational sovereignty. The central question now is whether the Fed and SEC will act decisively against TRUMP Coin, risking confrontation, or allow this parallel financial world to continue, beyond the reach of taxation and law.

In summary, the rise of the Trump crypto empire marks a shift: American politics is entering the era of digital money and influence. Finance becomes identity; cryptocurrency becomes a flag. Having rewritten the rules of politics, Donald Trump and his family now seem set on rewriting those of capital and financial power.

Source: Le Diplomate (https://lediplomate.media/economie-empire-crypto-famille-trump-nouvelle-frontiere-pouvoir-financier-politique/)

Do you have questions?

Find all the answers to your questions in the Vancelian FAQ

English

Subscribe to our newsletter to stay up to date with all the latest news and developments from Vancelian

Products

Savings

Exclusive Offers

Crypto assets

Clients

Privilege Club

Customer Support

Vancelian Pro

Enterprise

Wealth Management Advisor

Company

About

Careers

Blog

News

Press

Glossary

Legal

Privacy Policy

Legal Notices

Cookie Policy

General Terms of Use and Resources

Complaints Service

Social

LinkedIn

Instagram

Facebook

YouTube

X

(1) The savings vaults offered by Vancelian are not regulated savings accounts as understood in traditional finance. They are based on digital assets and are subject to a specific regulatory framework, distinct from traditional banking products.

(2) Variable rate: the displayed interest rate may fluctuate, increasing or decreasing, depending on the performance of the underlying assets to which our solutions are exposed. The displayed rate is the rate applicable to our privileged "Elite" status. Please refer to the Privilege Club to learn more.

(3) Average annualized rate calculated on all interest paid to Vancelian clients between April and June 2025, across all savings and investment solutions available during the period. This rate is provided for informational purposes only and does not constitute a promise or guarantee of future returns.

(4) The interest rate is variable, subject to the performance of the Bitcoin network and the efficiency of the pooled mining infrastructure deployed by Hearst. The interest rate depends on the loyalty program status (Privilege Club). For more details, see the offer conditions in the app.

(5) Automata France SAS is an outsourced service provider for Modulr Finance B.V., a company registered in the Netherlands under company number 81852401, authorized and regulated by the Dutch Central Bank (DNB) as an Electronic Money Institution (Company Reference Number: R182870) for the issuance of electronic money and payment services. Your account and the associated payment services are provided by Modulr Finance B.V. Your funds will be held in one or more segregated accounts and protected under the Financial Supervision Act. Learn how we ensure the security of your money.

(6) Fixed rate: the displayed interest rate remains unchanged throughout the term of the investment, regardless of changes in the financial markets or the performance of the underlying assets. The displayed rate is fixed and corresponds to the level applicable at the time of subscription. Please refer to the Privilege Club for more information.

(7) Variable rate: the displayed interest rate may fluctuate, increasing or decreasing, depending on the performance of the underlying assets to which the Vault is exposed. This rate is provided for informational purposes only and is not guaranteed.

* Indicative comparison with the average yield of traditional bank deposits. Vancelian Business solutions do not constitute a bank deposit product and do not benefit from any capital guarantee. Variable yield, subject to upward or downward changes.

Vancelian ©2025 All Rights Reserved

The purchase of digital assets is subject to high market risk and price volatility. Value changes can be significant and occur rapidly without warning. Past performance is not a reliable indicator of future performance. The value of an investment and returns can go up or down, and you may not recover the amount you invested. RISK WARNING

Automata ICO Limited has a branch in Italy, with its head office located at Via Archimede, 161, Rome, Italy. The company is registered with the Agents and Mediators Organization ('AOM') under number 96550860587 as a Digital Asset Service Provider ('PSAN').

Automata France SAS is a French company, registered under number SIREN 902 498 617. The company is registered with the Financial Markets Authority ('AMF') under number E2023-087 as a Digital Asset Service Provider ('PSAN').

Automata France SAS is an outsourced service provider for Modulr Finance B.V., a company registered in the Netherlands under company number 81852401, authorized and regulated by the Dutch Central Bank (DNB) as an Electronic Money Institution (Company Reference Number: R182870) for the issuance of electronic money and payment services. Your account and the associated payment services are provided by Modulr Finance B.V. Your funds will be held in one or more segregated accounts and protected under the Financial Supervision Act. Learn how we ensure the security of your money.